Irish people who love Boyne Valley Group's McDonnells Curry Sauce, they are literally obsessed with it. It’s been feeding our souls for over 3 decades and has achieved cult status amongst it's loyal followers. For this campaign, we wanted to hero the followers and show their true love for this delicious curry sauce. Introducing the McDONNELLS CURRY CULT
This 360 campaign, with television, cinema, social, outdoor, digital and print which all serve up a piece of the magnificent frenzy that is the McDonnell’s curry cult
Executive Creative Director: Rory Hamilton
Creative Director: Kris Klarkin
Art Directors: Bex McNally & Katie Kidd
Copywriter: Georgia Murphy
Agency Producer: Sarah Chadwick
Director: Chris Cottam
Production Company: Pull the Trigger
Sigil Design: Annie Atkins