Experiential
While most beauty products focus on your bumps and blemishes our innovative campaign highlighted peoples' grace and glamour. Launching Neutrogena HydroBoost, by surprising members of the public with real-time personalised compliments, this engaging and interactive campaign created a swell of positivity on the streets of Dublin.
2018 APMC Silver (Best use of small budget)
2018 APMC Silver (Best use of Experiential <30k)
Executive Creative Director: Rory Hamilton
Head of Experiential: Dan Henson
Head of Digital: Shane Casey
Art Director: Bex McNally
Copywriters: Rachel Carey and Avril Delaney
Agency Producer: Sarah Chadwick