FUTURE FEARLESS ✨
FUTURE FEARLESS ✨
Client - Project Fearless
In the creative industry, only 11% of women are CD’s or CEO’s. To solve this gender gap, young girls need to see that they too can become future creative leaders. If you can see it, you can be it.
In collaboration with Project Fearless, we hosted a 7-week masterclass at Dentsu Creative where 10 girls aged 10-13 created their very own campaign. By turning their biggest fears into superpowers, they inspired other young girls to become 'future fearless' and see their full potential.
Concept & Art Direction
Under the guidance of female creative leaders in the industry, the girls created a power anthem track, a face filter, stickers, and a music video. These assets were all launched on social media, allowing them to share with their friends and see that they can do anything they set their minds to.
They used their fears as their strengths, by flipping them into superpowers.
Music Video
Article in Fonk Magazine