Porsche drivers received a special box containing six books. Each book outlined a 4-hour route to be driven during a specific part of the day: the early hours, morning, afternoon, dusk, evening, or night.
Now, Porsche owners could get a glimpse of what makes driving in the 24 Hours of Le Mans so unique—being on the road under a sky that changes color every few hours.
The design of each book was inspired by the colors of the sky,specific to each part of the day.