24HRS OF THE NETHERLANDS 🚘

24HRS OF THE NETHERLANDS 🚘

Client - Porsche

Agency - Denstu Creative

Concept & Art Direction

A Porsche is not made to collect dust in the garage. It’s built to be taken for a spin. To give Porsche owners the driving experience of a lifetime, we created ‘The 24H of the Netherlands.’

This is a scenic 24-hour route through the Netherlands, divided into six 4-hour segments—each to be driven during a different part of the day. Just like at the 24 Hours of Le Mans, where Porsche has celebrated many of its successes.

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Porsche drivers received a special box containing six books. Each book outlined a 4-hour route to be driven during a specific part of the day: the early hours, morning, afternoon, dusk, evening, or night.

Now, Porsche owners could get a glimpse of what makes driving in the 24 Hours of Le Mans so unique—being on the road under a sky that changes color every few hours.

The design of each book was inspired by the colors of the sky,specific to each part of the day.

Ever After

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