We took Three’s platform and turned the spotlight on three incredible Irish acts, crafting music videos that celebrated their talent. Staying true to Three’s mission of connecting people, we brought these artists together for a collaborative single that even snagged a nomination for the Choice Music Prize—think of it as Ireland’s version of the Grammys! Our audience enjoyed using Three's unlimited data to listen, watch, and share the magic.

The campaign caught some serious attention, getting shortlisted for a Cannes Lion and making waves as the only Irish project highlighted on stage at the Cannes Lions festival—complete with a dedicated talk from music legend Edith Bowman. Talk about hitting all the right notes!