Irish people love Boyne Valley Group's McDonnells Curry Sauce, they are literally obsessed with it. It’s been feeding our souls for over 3 decades and has achieved cult status amongst it's loyal followers. For this campaign, we wanted to hero the followers and show their true love for this delicious curry sauce. Introducing the McDonnells curry cult.

This 360 campaign, with television, cinema, social, outdoor, digital and print which all serve up a piece of the magnificent frenzy that is the McDonnell’s curry cult. Our Chippus Currius crest was even designed by Annie Atkins, a McDonnell’s fan herself.